Licensing Previews is Absurd and Just Bad Business
In this article, Greg Sandoval writes about the “plight” of todays artist when it comes to digital music sales: http://www.cbsnews.com/stories/2009/09/17/tech/cnettechnews/main5318276.shtml In my...
View ArticleNAMM 2010: Take Your Music With You
Cookie Monster is here today, but many big names in the music industry are missing this year from NAMM, (like Apple, and our friends at East West, and I can’t find Protools anywhere!) while many...
View ArticleNAMM 2010: New Sounds and Software for your Studio
MOTU Updates Performer, Plugs MOTU showed off their new plugins on a new version of Digital Performer (that thing is still around???) — some high quality stuff. Directly competing with Apple’s built-in...
View Article5 Tips for Promoting Your Music with Social Media
Social media has become the standard for promoting your music online. According to Alex Pham of the LA Times, “musicians who don’t take advantage of social networking tools will soon perish in the La...
View ArticleThinking of Going Exclusive? Don’t.
Thinking of going exclusive? Don’t. Exclusivity can be good for some, but for most, it’s just a bad decision. In this day and age, with all the economic uncertainty, it baffles me as to why anyone...
View ArticleProduction Music and Creative Commons
When licensing production music, there are a few options out there. There’s some interesting discussion over at the Copyright and Technology blog about the usefulness (or lackthereof) of Creative...
View ArticleBridging the Gap With Stock Music
This shouldn’t come as a surprise, but it’s true, paying for music and adhering to copyright laws does create jobs, like in this post. And yet, the “free music economy” persists, as more and more...
View ArticleAre your sound effects and stock music tracks legal?
I came across this story the other day talking about how Warner/Chappell Music is being sued for demanding royalty payments for the usage of the song “Happy Birthday,” and it brought to mind some...
View ArticleSonic Branding – Using Music and Sound Effects to Create a Brand
by Bruno Strapko The idea of using sound for branding is not new, but particularly in Europe, is considered an important marketing speciality. Using all of the usual marketing techniques of research,...
View ArticleRecording Public Domain Songs for Production
Classical music and other public domain songs make for excellent source material for production music. But utilizing these compositions and then legally licensing your recordings can get tricky. With a...
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