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Licensing Previews is Absurd and Just Bad Business

In this article, Greg Sandoval writes about the “plight” of todays artist when it comes to digital music sales: http://www.cbsnews.com/stories/2009/09/17/tech/cnettechnews/main5318276.shtml In my...

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NAMM 2010: Take Your Music With You

Cookie Monster is here today, but many big names in the music industry are missing this year from NAMM, (like Apple, and our friends at East West, and I can’t find Protools anywhere!) while many...

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NAMM 2010: New Sounds and Software for your Studio

MOTU Updates Performer, Plugs MOTU showed off their new plugins on a new version of Digital Performer (that thing is still around???) — some high quality stuff. Directly competing with Apple’s built-in...

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5 Tips for Promoting Your Music with Social Media

Social media has become the standard for promoting your music online. According to Alex Pham of the LA Times, “musicians who don’t take advantage of social networking tools will soon perish in the La...

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Thinking of Going Exclusive? Don’t.

Thinking of going exclusive? Don’t. Exclusivity can be good for some, but for most, it’s just a bad decision. In this day and age, with all the economic uncertainty, it baffles me as to why anyone...

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Production Music and Creative Commons

When licensing production music, there are a few options out there. There’s some interesting discussion over at the Copyright and Technology blog about the usefulness (or lackthereof) of Creative...

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Bridging the Gap With Stock Music

This shouldn’t come as a surprise, but it’s true, paying for music and adhering to copyright laws does create jobs, like in this post. And yet, the “free music economy” persists, as more and more...

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Are your sound effects and stock music tracks legal?

I came across this story the other day talking about how Warner/Chappell Music is being sued for demanding royalty payments for the usage of the song “Happy Birthday,” and it brought to mind some...

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Sonic Branding – Using Music and Sound Effects to Create a Brand

by Bruno Strapko The idea of using sound for branding is not new, but particularly in Europe, is considered an important marketing speciality. Using all of the usual marketing techniques of research,...

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Recording Public Domain Songs for Production

Classical music and other public domain songs make for excellent source material for production music. But utilizing these compositions and then legally licensing your recordings can get tricky. With a...

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